1.- Who created this message?
It's a song by Welsh Heavy Metal band Bullet For My Valentine.
2.- What Creative techniques are used to attract my attention?
These guys show war as a negative element, so they play as violent as possible in order to represent pain, desperation and rage. That's attractive to me because I like strong and fast music. Plus, the video shows flashing images and quick camera movements to call my attention.
3.- How might different people understand this message differently?
If you like Heavy Metal you're more likely to enjoy the music and understand the critic message, however, if you don't, you may consider this as violence itself and you might miss the content (unless you're open-minded). For that reason, it depends on your likes and thoughts. For example: old people wouldn't take time to analyse the message as they don't tend to like this kind of music.
4.- What values, lifestyles and points of view are represented in, or omitted from, this message?
They show no peace because they try to represent war, but in the end that's what they want (or else they wouldn't criticise these conflicts). The point of view is evident: they disapprove war by showing death, rage, misery and pain caused by it.
5.- Why is this message being sent?
In my opinion, this band is trying to show us how bad war is and why we shouldn't allow it in the future.
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