1-Who created this message?

This message was created by katy Perry, a pop-rock singer from California. This song belongs to her album “Teenage Dream". She is my favourite artist, and this is my favourite song ever.

2-What creative techniques are used to attract my attention? 

 The idea expressed in the video through the lyrics and the performance are attractive, because the concept proposed, to “ ignite a light inside of each person” what represent the prettiest  things of everyone, the most beautifull feelings and skills of everybody, to be happy and then, let it know to everybody like, A FIREWORK, that goes out from you, it’s amazing. In my opinion it’s energizing , revitalizing and very attractive. 

3-How might different people understand this message differently ?

"I think most of the people can understand the message in a same way, as a way to feel good with yourself. it doesn't matter the way you are, it seems to me not too complex, because the message it’s clear, “ come on , you’re the best, just the way you are” ,

4- What values, lifestyles and points of view are represented in, or omitted from, this message?

In this video we can clearly  identify a lot of stereotypes, and many problems in the society, related to the repression against the homosexual people, or the canons of beauty , but mainly with self esteem problems, this song invites us to live happily with ourselves.

5-Why is this message being sent? 

 Because Mss Perry said in many opportunities that this is her favourite song, and that it contains the message that she wants to give to the world. It’s her way of thinking.